Wednesday, November 28, 2012

Getting on a promo list and staying there

Take it from someone who knows more than most about promo lists - the act of getting on the list is the easy bit. Staying there and building your personal brand in the minds of labels and artists is the toughest job you'll face as an aspiring DJ. But, in a world of illegal downloads making obtaining tracks easier and promo lists smaller along with an increasing sameness of tracks featuring in DJ mixes and DJ charts, getting on a promo list (and in particular the more exclusive ones) is getting harder for everyone.

The fact is a label is looking for a return on the free music they supply via their promo list. With press/blogs it's far more measurable for a label to see what benefit they've gained by giving their music away. With google alerts it's possible to track chart placings or mix inclusions, as long as the DJ has provided a track listing (and at the risk of going over old ground, if you're a DJ using promo music to promote yourself and you're not supplying a track list then what's the fucking point?).

So, let's accept that the promo business is just that. The label is giving you the music in return for feedback in the first instance. But, these days we've all become so accustomed to the "supported by big name DJ and producer XYZ" that it's value is fading fast, leaving the label looking for much more in a prospective promo list members.

In my opinion a good promo list member is measured on much more than just charts or track inclusions in mixes. It's here the circle of business tends to break down on the whole and human nature to look after your own interests alone kicks in. Let's take UM for instance and my Deep House fans page. Both channels serve to promote new music of a fairly select circle of labels and artists. Like many blogs, podcasts and generic user interest sites it generates no revenue for the operator. But, the objective is to boost sales and on the way inevitably listens for a track. You would expect that in return those labels and artists would be eager to hep promote a weekly radio show featuring their new music or a site promoting their new music - wouldn't you? Think again!

The same is true of promo lists - the track is downloaded and the majority give no real return (i.e. don't get charted, played, posted online etc). Which brought me to this blog post/rant about promo lists. 

Getting on the promo list
The bigger the label the greater the number of requests. And contrary to popular belief an email saying "Hi, I love your tunes can you add me to your promo list" is never going to work out for you.

Any label/promotions company is going to want to know more than that - in essence what they'll get in return, without the bull shit about being the best know DJ in… let's say New Zealand. Don't tell lies, cause we all know someone in every country around the world either personally or via Facebook and checking you out is very easy these days! Don't get caught on first base telling lies.

Keep it short and punchy. Tell them why you'd be a great addition to a their promo list - where you play, the size of your audience weekly/monthly, your future plans, something to give them a sense of why you're a valuable addition to the list. It's here being a good house-keeper pays off, being able to see you have a good online brand, good followers, good links to Soundcloud, RA, Beatport charts etc will help as will having mixes with track listing! (I know, I do go on about it).

Don't expect an answer in minutes either - but don't be too shy to follow it up after a week or so. Maybe with your latest mix link featuring one of their tracks or more - show you're potential. 

Once you're on the list
Okay, you've got yourself on the list. The single most important job now is to be noticed. Actually, cancel that. The single most important thing is not to start sharing the promo's between your DJ mates and beginning the spiral of piracy. No matter how much they badger you - you're the person that did the hard work to get on the promo list, so keep it tight.

Back to getting noticed... This starts with your feedback - decent feedback stands out. "Downloading thanks" just isn't enough. And even when you regularly see "Downloading for Dubfire. He'll get back to you if he likes. Thanks" don't kid yourself that's how to be a good promo lister. So, feedback left, download accessed - what next?


Mixes - always a buzz seeing your track used in a mix - but at the risk of repeating myself, make sure there's a track listing. And in the spirit of working together I think you're within you're rights to expect that label to give you a push in return. If they don't ask them - this isn't a one way street you know!

Charts - a tricky one to please everyone with, and there's plenty of debate about what platforms are worthwhile and which aren't. Beatport, Traxsource and the like obviously offer a direct link to sales, while RA is perhaps more often seen.

Social media - it's a fact a of the business these days that Facebook, Twitter, Soundcloud and all the rest play a part in the business of selling music - and as I've covered before the importance of a strong personal online brand is paramount for all concerned.

In simple terms getting on and staying on a promo list is about being part of the music business - your reputation lives or dies by it. So many other label owners are on those lists they'll quickly spot someone doing it right and welcome your approach. Remember it's a two way thing, work hard to get those tracks noticed by your fans, friends, followers etc and you'll establish yourself as a taste-maker in no time.

Tuesday, November 20, 2012

UM144 Tracklisting

Check out the UM Blog for a full tracklisting a more from the UM world of deep house: - keeping the world spinning!

Listen or download on Soundcloud, iTunes or Podomatic

UM144 - 122 bpm - 20.11.12

1. Rishi K. - Dream Station (Original Mix) - DP-6 Records
2. Rainer Trueby - Jeck (Chocolate Garage Productions Remix) - Compost Black Label
3. PhaTGuyZ - Our Chance (Original Mix) - UM Records
4. Animal Picnic - Lobster 37 (Atnarko Deep Mix) - Alma Soul Music
5. Ko.Bro - I Am Here (Da Funk's Soft Spoken Dub) - Deepology Digital
6. Rishi K. - Audiobreeze (Original Mix) - Seta Label
7. Stefan Kaye - At The Airport - Savoir Faire Musique
8. Stefan Kaye - With You - Endemic Digital
9. O'berg & Leverin - The Piano Factory (Original Mix) - DeepWit Recordings
10. Monsieur Electronique - Mindbomb (Original Mix) - DeepWit Recordings
11. Savvas - What You Need (Original Mix) - Savoir Faire Musique
12. Zweistein - In Tune With The Universe (Sunshine Jones Remix) - DeepClass Records
13. Dave Marian, Deephoniq - Way Out (Original Mix) - DeepWit Recordings
14. Rekreation & Saytek - Dub Poetry (Patrick Podage & Nikola Kotevski Remix) -Deep Edition Recordings
15. Universal Solution - Under The Sky - Change It - Disclosure Project Recordings
16. The Disclosure Project - Keep Going (Addex Remix) - Kommunity
17. Marvin Zeyss - Holding Hands (Original Mix) - Urban Torque
18. Edmund feat' Sacha D'Flame - Got Music - Salted Music
19. Santiago Santamaria - Old Blues (Sky Mix) - Savoir Faire Musique
20. PhaTGuyZ - Our Chance (Max Mikheev Remix) - UM Records
21. Pion - Septembar (Highland Brothers Inc. Remix) - Lens Media Side B
22. Pete Dafeet - Hit Em Up (Pezzner Remix) - Lost My Dog
23. Jesus Pablo - See You In San Francisco (Robot Needs Oil Remix) - Headset Recordings
24. Mastercris - My Pleasure (Nadja Lind Remix) - Acryl Music
25. Zeque - Come Outside (Original Mix) - Kommunity

Thursday, November 15, 2012

UM presents: Mr. Leman & Thomas Dieckmann

1. Sascha Dive - Into The Dark (Original Mix)
2. Sierra Sam - Liege (Original Mix)
3. The Timewriter - Like A Train (Original Mix)
4. Hanfry Martinez & Terrence Terry - Sunday Gathering (Dyed Soundorom Remix)
5. Spieltape & Sasha Kaktus - Northwest (Paul Mad Remix)
6. Detroit Swindle - Brotherman (Original Mix)
7. Tapesh & Dayne S - The Change (Original Mix)
8. Nadja Lind - After The Rain (Dub Taylors Jupiter Five Remix)
9. Dana Ruh - Save My Soul (Original Mix)
10. Kollektiv Turmstrasse - Kontakt (Sieg Uber Die Sonne Remix)
11. Vid - Nouinceput (Original Mix)
12. Safeword - Be The Light (Original Mix)


Tuesday, November 6, 2012

UM143 Tracklisting

The latest, greatest and most famous deep house music from the last couple of weeks.

Listen or download on Soundcloud, iTunes or Podomatic

UM143 - 121 bpm - 04.11.12

1. Fred Everything - Circles One - Drumpoet Community
2. Loz Goddard - Downtime - Deep Site Recordings
3. Deephope - In a Better World - Deep Site Recordings
4. Matteo Barile - Ocean Way (Original Mix) - Deso Records
5. Lee Pennington - Under Pressure (Groove Syndicate Remix) - Endemic Digital
6. Pete Dafeet - Beneath The Fold (Giom Remix) - Lost My Dog
7. Darius Syrossian & Hector Couto - Bass Play - OFF Recordings
8. Shik Stylko - Clarity (Karol XVII & MB Valence Remix) - Witty Tunes
9. Gareth Bilaney - Enchanted Breath (Max Volkholz Remix) - UM Records
10. Thanos T - Glass Door (Tim Andresen Remix) - DeepWit Recordings
11. Pete Dafeet - Stutter (Moodymanc d-d-Dubble Dub Dub) - Lost My Dog
12. Jonny Bee - Loveless (Matthieu Duchesne Remix) - Savoir Faire Musique
13. Marvin Zeyss - Further (Original Mix) - Urban Torque
14. Deep Active Sound feat' Lena Grig - I'm Having Illusions (Original Mix) - UM Records
15. Rishi K. - Interdimensional (Evren Ulusoy's 3D Freestyle Remix) - Consistent Records
16. Ben La Desh - Rendez-Vous - Dirt Crew
17. Pion - Septembar (Ilias Katelanos Remix) - Lens Media Side B
18. Yoga Masters - Trax Dublin - Deep Site Recordings
19. Mr. Leman - Jammin - Exotic Refreshment
20. Adam Byrd - Panarama (Florian Kruse Remix) - Witty Tunes
21. Kurtz & Young2star - Flame (Marco Soave Remix) - Endemic Digital
22. Stefan Kaye - Sexual - Endemic Digital
23. Salvatore Agrosi feat' Dennis Baker - The Real Me (Toto's Mix) - Deeper Shades Recordings
24. Frej Le Vin feat' Torben Westergaard - Torben Jazzin (Matt McLarrie & Viper Strike Remix) - Pole Position Recordings
25. Moti Brothers - Hermit (Original Mix) - DeepWit Recordings


Friday, November 2, 2012

UM's High 5ives - 02.11.12

DP-6 - Winter - DP-6 Records

Deep Active Sound feat' Lena Grig - Got U - UM Records

Thanos T - Glass Door (Tim Andresen Remix) - DeepWit Recordings

Himan & Jackspot - Lock Stock - Brown Eyed Boyz Records

Channel X - Slowly Falling Leaf feat. Natalie (Sourge Remix)

Thursday, November 1, 2012

UM presents CRAM (Part 2)

02. SONNY FODERA - All The Things
03. ARCADIS - Waitress (LAZULI & VIPER STRIKE Remix)
04. KIANO & BELOY BANGKOK - Station (DEEPHOPE Polyphonix Mix)
06. MAXI VALVONA - You Gave Me Everything
07. HOT SINCE 82 - Knee Deep In Louise
08. MAXI VALVONA - The Floor Is Yours
09. ROBOSONIC - The Edge
10. KRUSE & NUERNBERG - Last Chance feat. STEE DOWNES